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How Agencies Set Google Ads Fees (And What You Should Know)

Google Ads isn’t optional if you’re serious about getting your business in front of the right people, at the right time, with their wallets half open. But here’s the catch: You can’t run Google Ads without someone managing it. And unless you're a Google Ads wizard with time on your hands, that means you’re hiring an agency. Here is how to understand the different fees that agencies may charge you.

Robyn Mechanicos

Digital Marketing Consultant

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How Agencies Set Google Ads Fees (And What You Should Know)

Google Ads isn’t optional if you’re serious about getting your business in front of the right people, at the right time, with their wallets half open. But here’s the catch: You can’t run Google Ads without someone managing it. And unless you're a Google Ads wizard with time on your hands, that means you’re hiring an agency. Here is how to understand the different fees that agencies may charge you.

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SEO in the Age of AI: Get Cited or Get Left Behind

AI tools like ChatGPT are changing how people search. Learn how to get cited and stay relevant as search evolves.

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How to Compete with Tour Aggregators (And Win Bookings)

Learn how to compete with tour aggregators and improve visibility with smart SERP strategies, keyword research, and local SEO for tour businesses.

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The US travel slump is real. Here is what you can do about it.

Right now, running a travel business in the US feels like trying to sell umbrellas in a drought. Recession. Inflation. Tariffs. Hell, even the Canadian tourists are ghosting. People aren’t smashing that book now button like they used to. They’re clutching their wallets like their lives depend on it.

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Google’s latest announcement: AI Mode

After months of rumors and “is it or isn’t it” speculation, Google has finally made it official: AI Mode is here. Don’t confuse this with AI Overviews, though it’s definitely in the same ballpark. AI Mode is another sign that Google is completely reimagining how people plan, discover, and book their next trip.

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The Impact of AI Overviews on the Travel Industry and How Companies Are Adapting

We’re only a few months into 2025, and it’s already shaping up to be a wild ride. AI Overviews are shaking up search like never before, but smart companies aren’t sitting back—they’re adapting, experimenting, and building new strategies to stay ahead.