SEO Specialist

Bernadine Schroer

Main responsibility

My top skills are in SEO strategy, on-page optimisation, and local SEO. I’ve got certifications in Universal Analytics, GA4, and tools like BrightLocal and Ahrefs, which help me create data-driven strategies and make effective improvements to boost our clients’ online visibility and performance.

As the project owner and strategist for key clients, I lead efforts on on-page optimisation and content across all accounts, making sure we follow SEO best practices and perform well in local markets.

I also enjoy supporting my team with strategy, content optimisation, and keyword research to drive killer results.

Why I love digital marketing

Digital marketing allows me to directly impact clients' success by increasing their online visibility and revenue.

The measurable nature of SEO, seeing rankings improve and traffic grow, provides tangible proof of effective strategy implementation.

This combination of analytical problem-solving and real-world results keeps me engaged and motivated in this ever-evolving field.

Bucket list adventure

Thailand tops my adventure travel bucket list. I'm eager to experience the country's rich culture through an authentic, off-the-beaten-path backpacking journey.

Thailand offers a combination of pristine beaches, jungles, and vibrant cities to explore. I'm eager to explore hidden waterfalls, go island hopping in the Andaman Sea, and experience the energy and excitement of Bangkok's street markets.

Best adventure

One of my most exciting adventures was hiking the Waterfall Trail in Tsitsikamma National Park.

This 6km trail, which forms part of the renowned Otter Trail, challenged me physically as we traversed the rugged coastline.

The reward of reaching the waterfall, cascading into a deep pool before flowing into the sea, made the journey worthwhile and left a lasting impression.