General Manager

Lara De Angeli

Why I love digital marketing

I fell in love with Digital Marketing 27 years ago when I spearheaded a website redesign project that generated £2 million in its first year.

I realised then the exponential power of digital marketing on revenue generation and I've been captivated by it ever since.

Bucket list adventure

I'm addicted to hiking so much that I want to go to as many places as I can to experience the thrill of conquering a mountain... next year I plan on doing just that in South America (Argentina) where I would like to do a trek in the Aconcagua.

Best adventure

The highlight on my European adventures? Conquering mountain peaks in the Dolomites, Alps, or Pyrenees. I love the thrill of the climb. Usually, a gruelling 20-30km hike with a punishing 800m-1,000m elevation gain, followed by the ultimate reward: a mountaintop meal and well-deserved beer (or two). Then, it’s back to earth with a cable car ride.